A large consumer products company wants to increase sales of an existing laundry detergent product. The brand team cannot decide whether to use a newspaper coupon (X1), a sample drop (X2), or an in-store coupon (X3) to increase sales.

11. A large consumer products company wants to increase sales of an existing laundry detergent product. The brand team cannot decide whether to use a newspaper coupon (X1), a sample drop (X2), or an in-store coupon (X3) to increase sales. The research manager suggests an in-market test to (1) determine if any of the promotions had an impact, and (2) which had the greater impact. Of the designs shown below, which would provide the research manager with the information necessary to make this determination?

a. X1 01

X2 02

X3 03

04

b. X1 01

X2 02

X3 03

c. 01 X1 02

03 X2 04

03 06

d. 01 X1 02

03 X2 04

05 X3 06

07 08

e. None of the designs are appropriate to meet the needs of the brand manager.

14. A research design diagrammed as: 01 X 02 suggests

a. the observations should be analyzed in pairs.

b. the samples are independent.

c. the t‑test for the difference in two means is the appropriate analysis procedure.

d. the problem is essentially multivariate in nature.

e. that none of the above are implied by the design.

The manager of a car dealership was concerned that female customers found sales representatives to be intimidating. The manager asked a local market research firm to determine whether or not significant gender based differences existed in attitudes toward automobile sales personnel.

The research supplier used random digit dialing to contact 200 men and women over the age of 21 in the dealer’s market area. Respondents were asked to rate automobile salespeople in the local area on helpfulness, willingness to deal, answering questions fully, courtesy, and patience using a 7-point Likert scale with 1 being poor to 7 being excellent. All respondents were also asked if new car salespeople were intimidating (yes or no). Only one person per household was asked to respond to the survey and the variances between the two groups on all questions were assumed to be equal.

16. Given this design, which of the following statements would be legitimate conclusions based on the scales being used?

a. There is a significant difference between men and women in the ratings given to salespeople on willingness to deal and patience.

b. Twice as many women as men felt intimidated by new car sales representatives.

c. The mean score for willingness to deal was 50% higher among male respondents than among female respondents.

d. All of the above are valid inferences.

e. None of the above are valid inferences.

The post A large consumer products company wants to increase sales of an existing laundry detergent product. The brand team cannot decide whether to use a newspaper coupon (X1), a sample drop (X2), or an in-store coupon (X3) to increase sales. appeared first on Versed Writers.

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