Business strategy



A multi-national company headquartered in Seoul, South Korea is a relatively new entrant to highly
competitive automobile industry. The CEO of this company now plans to build a new manufacturing factory to
produce a newly developed electric car after years of R&D efforts. Assuming yourself to be the CEO of the
company, explain and justify your decision on which country to locate this factory. Please note that the potential
candidates for the location are Poland, France, and Spain. You also bear in mind that your target market is the
European Union only. The choice of location should be fully supported by comparative analysis between the


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