Explain how business establishments are classified under the North American Industry Classification System (NAICS). Explain the sequence and stages of the consumer decision journey. Explain the steps involved in segmenting a market. Describe marketing segmentation.

Explain how business establishments are classified under the North American Industry Classification System (NAICS). Explain the sequence and stages of the consumer decision journey. Explain the steps involved in segmenting a market. Describe marketing segmentation. Explain the roles of marketing research and its importance in making marketing decisions. Explain the differences between innovators and early

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