Ideally you should select an organisation where you are able to include primary research and interview the entrepreneur that founded the organisation.

Ideally you should select an organisation where you are able to include primary research and interview the entrepreneur that founded the organisation. Alternatively, you can undertake secondary research and analyse a venture using information in the public domain.

You should try to select a venture which in some way relates to one or more of the potential business concepts/ideas which are being considered by your group. For example, you could select a venture that operates in the same or similar market, or adopts a similar business model, or uses similar technologies to the ventures that you are considering

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