Play the role of a logistics analyst who is creating a report on the contributions of logistics activities to a company’s overall business performance.
Select any publicly traded company. Research this company’s website and relevant business documentation to evaluate the company’s performance and profit models, such as inventory turnover, return on assets, or other models that the company uses to measure its performance. Possible sources of information include the company’s annual report, income statement, or other financial documents that report the company’s revenues, expenses, and profits. These are usually published on the company’s Investor Relations page on their website.
Identify two logistics-related activities the company utilizes to achieve its business goals. You may select, for example, the company’s inventory management system, warehousing operations, order management, transportation management, international logistics, or any other activities.
Your 275 word post must include the following:
Name the company that you chose and identify and describe the two logistics activities you selected that support the company’s supply chain and business strategies.
Explain how the company uses the total cost approach to coordinate the selected logistics activities in a cost-efficient manner.
Identify the tools and/or methods (as described in Chapter 4 of your textbook) that the company uses to measure the quality of its logistics performance. Describe one tool/method, and briefly explain what it measures and how it works.
Support your report with credible sources, citing from the company’s websites, business publications or articles, and assigned readings from this week. Reference them in your discussion post in proper APA style.
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