Keurig® KOLD™ Drinkmaker, a homebrew soda machine from the famous maker of single-serve coffee pods and machines.

Read about the following product and then answer the question related to SWOT Analysis Opportunities and Threats that follow.

Keurig® KOLD™ Drinkmaker, a homebrew soda machine from the famous maker of single-serve coffee pods and machines.

Product Information:

Retail Price for Machine: $300

Retail Price for Pods: $12 for 4 pods (each pod makes one 8 oz. beverage)

Description: All your favorites, fresh-made at the push of a button. Makes sodas, seltzers, iced teas, craft sodas, flavored waters, sports drinks, cocktail mixers, and more. New KOLD™ pod makes sparkling and still 8 oz.drinks, most with 100 calories or less. Beverages are chilled to an ideal temperature, about 39 degrees Fahrenheit, and perfectly carbonated with no CO2 canister. The machine works with pods that will contain syrup for a specific soda, say, Coca-Cola, Sprite, or Fanta (so you can’t mix your own flavors), as well as a chamber with carbonated beads. Unlike the well-known SodaStream machines, the fizz comes from the pods, rather than a carbonator in the appliance. Note: Keurig coffee machine sales are declining and so are soda sales in the U.S.

Describe 2 external opportunities and 2 external threats that Keurig may face related to the above product.

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