Tesla’s positioning statement is “making an electric car affordable for everyone.” Tesla has targeted the young buyers by changing their mind through their design. When it comes to the market, Tesla has a good positioning with the current and feature. They have identified their competitors that range from the BMW to Chevy Bolt and have developed a plan to develop their models. Tesla’s semi-truck has the ability to self-drive with the aid of a semi-autonomous auto-piloting system.
1. Based on your positioning statement for Tesla Trucks above, and considering the current state of the market in its late introduction, early growth stage, recommend a marketing program for Tesla outlining:
the percentage of investment you would recommend for TESLA Trucks and provide an example of what would be the focus of the program within that below:
Personal selling (percentage, example, and rationale for relative focus/investment)
Advertising (percentage, type or example, and rationale for relative focus/investment)
Public Relations (percentage, example, and rationale for relative focus/investment)
Sales promotion (percentage, example if any, and rationale for relative focus/investment)
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