What are the weaknesses of the destination marketing strategy?Explain

Description

Examine the document “VISITCANBERRA DESTINATION MARKETING STRATEGY 2015-2020”. Based upon your analysis, you should answer the following questions:

What are the weaknesses of the destination marketing strategy?

If you were a member of the destination marketing strategy team, how would you have overcome those weaknesses that you have identified?

The identified weaknesses should be explained under several sub-headings in brief.

What are the strengths of the destination marketing strategy?

The recognized strengths of the destination marketing strategy should be explained with logical reasoning under several sub-headings in a nutshell.

Document should be double-space. Word limits on this assignment are between 800-1000 words.

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