What is the marketing plan (4Ps/7Ps) for Shangari La Hotel?

MARKETING PART (B)

My questions:

1) What is the marketing plan (4Ps/7Ps) for Shangari La Hotel?

2) Explain the marketing strategy – (sales and distribution) for Shangri La Hotel?

3) Describe the pricing strategy that ShangriLa hotel used?

4) Describe what is promotion strategy- (Advertising and etc) that ShangriLa hotel used?

This is my innovation management subject, I want the answer for my question if you can answer and help me because i don’t get much more information source through internet. Thank you for your cooperation

ShangriLa Asia Limited is a holding company and it has principal subsidiaries under it

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