Your task Individually, you are required to create a 10-minute video, in which you must briefly describe an organisation, analyse its environment and then identify and analyse its competitive advantage. Assessment Description. In this individual assessment, students will be given an opportunity to focus all their previous MBA learning (both theory and practice) to describe and analyse a successful real-world organisation in relation to its development of a sustainable competitive advantage. (LO1 and LO2)

Your task

Individually, you are required to create a 10-minute video, in which you must briefly describe an organisation, analyse its environment and then identify and analyse its competitive advantage.

Assessment Description.

In this individual assessment, students will be given an opportunity to focus all their previous MBA learning (both theory and practice) to describe and analyse a successful real-world organisation in relation to its development of a sustainable competitive advantage. (LO1 and LO2)

Assessment Instructions

Individually, choose for analysis an organisation of from the alternatives in the list provided. It should be of interest or relevance to you, your current position and/or your MBA specialisation. Note, the organisation you pick will also be used in Assessment 2. The list will be visible in the Assessments section of MBA600 on MyKBS.

 

Assuming the role of an organisational consultant, you are to apply your strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its competitive advantage.

 

Findings should be presented in a video which provides an overview in a form and tone that could be presented to the organisations executive team. It should be 10 minutes long and contain 8 to 10 slides that assist the executive to understand the findings presented. Areas covered should include:• Introduction.

 

  • A brief overview of the organisation.

 

  • An analysis of the external and internal environment using appropriate theories and frameworks.
  • Clear articulation of the competitive advantage identified.

 

  • A diagnosis of the sources, strengths, weaknesses and future sustainability of the competitive advantage outlined.
  • A conclusion that identifies strategic opportunities and risks.

 

 

 

 

 

 

 

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969

 

This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

 

 

Assessment Information

 

You are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation. Students are also encouraged to explore and utilise features of webinar technologies and to include a wide range of multimedia and/or interactive content that is in appropriate for a presentation to an executive.

 

You are required to use at least 10 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your video.

 

 

Assessment Submission

 

Students are encouraged to submit their work well in advance of the deadline to avoid any possible technical difficulties. For those students who have limited experience in video making techniques, it is recommended to read video FAQs document that is available to you under the assessments tab in MyKBS.

 

Late assignment submission penalties

 

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” Policy.

 

Number of Penalty
days  
1* – 9 days 5% per day for each calendar day late deducted from the total
  marks available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
  the due date will not be accepted, and the student will receive a
  mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
  given a mark of zero if they are submitted after assignments have
  been returned to students

 

*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty

 

For more information, please read the full Policy via https://www.kbs.edu.au/about-us/school-policies

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969

 

This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

 

 

Assessment Information

 

Important Study Information

 

 

Academic Integrity Policy

 

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

 

What is academic integrity and misconduct?

What are the penalties for academic misconduct?

What are the late penalties?

How can I appeal my grade?

 

Click here for answers to these questions:

https://www.kbs.edu.au/about-us/school-policies

 

 

Time Limits for Video Assessments

 

Submissions that exceed the time limit by more than 10% will cease to be marked from the point at which that limit is exceeded.

 

 

Study Assistance

 

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.

 

 

 

 

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