building customer relationships

building customer relationships.

Building Customer Relationships

mini-research paper please address the following questions:

  • Identify your key customers. (These can be B2B customers of your products or services or B2C individuals whose satisfaction is key to the success of your business.)
  • How might your customers value your products/services?
  • Consider the changing marketplace, technology, your product, and your brand.
  • Provide a good definition and description customer perceived value.
  • What is your targeting strategy?
  • How will you deliver your product/service to them?
  • Customer Knowledge or Relationship Management:
  1. How will you maintain a good relationship with your customers?
  2. What techniques will you use?
  3. How will you keep your customers coming back?
  4. Have you introduced customer service standards?


1. Please use *APA format. This paper should be 3-5 pages, not including the Title and Reference pages. Avoid using 1st person style writing – especially since this is a scholarly paper. Instead of using I, substitute with this author or avoid using a specific reference. For instance, Starbucks coffee tastes great; instead of “I think Starbucks coffee is great.”

2. Provide a Title Page, the main body should have both Introduction and Conclusion sections discussing your Customer Relationship Management Strategy

3. Provide 1-2 paragraphs per topic.

4. Justify your choices, details, and statements. Provide a minimum of 3 peer-reviewed sources including journals and periodicals rather than books (including textbooks).


building customer relationships

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