My Marketing IDV Project

My Marketing IDV Project.

MKTG205-1204B-10 Principles of Marketing
Assignment Name: Unit 3 Individual Project
Deliverable Length: The body of the paper should be 3 pages

Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1.

Click here for the research requirements and guide for this assignment.

W3 Research.  

  • An overview of distribution channels:
    • Channel Levels: Direct versus Indirect Distribution
    • Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
  • Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution.  
  • Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer’s rep, etc. Direct: catalog, telephone, sales force, etc.)
  • Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
  • Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system) 

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged. 

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 2-3 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length. 

Please submit your assignment as a Word document in APA format using the attached Template.

Grading Criteria  
Overview of distribution channels 20

Analyze target market’s needs in distribution channels


Determine which channel members you will use and explain why


Discuss how many channel members you will use and explain why


Channel Organization


Grade for Unit 3 Individual Project

Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words). Please click here to view MKTG205 Grading Rubric. This rubric is a guide on how to earn points.  

Please submit your assignment.


My Marketing IDV Project

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