Wk 4 Product Positioning Paper

Wk 4 Product Positioning Paper.

  Assignment Content Write a paper of no more than 1,050 words to explain how the consumer of your target company (“client” – Nordstrom) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following:Research the product positioning of similar products to determine the best positioning for your client’s product, and explain your findings. Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice. Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group. Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning. Format your paper consistent with APA guidelines.

 

Wk 4 Product Positioning Paper

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