elements of the model of consumer behavior.
six elements of the model of consumer behavior:
Chapter 5 of the textbook discusses the six elements of the model of consumer behavior: Marketing Stimuli, Other Stimuli, Consumer Psychology, Consumer Characteristics, Buying Decision Process, and Purchase Decision. Each of these six elements has different components, such as problem recognition and information search in the Buying Decision Process. Furthermore, all of these elements and components interact and play out to produce a decision to purchase or not purchase a product or service.
2. Review the concepts of Consumer Behavior.