Case study: The Nature of Commercial Recreation. Questions to be addressed in the analysis: Examine the business opportunity by looking at four broad external environmental factors: socio-cultural, political-legal, technological, economic (PEST analysis) How does the “nature of commercial recreation” fit into this case? What are the main threats to Elephant Walk? How do unstable political environments affect new business? What role does conservation play in burins growth and balancing stakeholder interests with business goals?