MKT 571 Week 5 Quiz ~ ( Latest Syllabus – Perfect Tutorial – Score 21/21 For Sure ). All 21 Questions Answered Correctly
1. When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest
[removed] customer-perceived cost
[removed] customer equity
[removed] customer-perceived value
[removed] customer lifetime value
2. ________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.
[removed] Copy testing
[removed] Media scheduling
[removed] Media selection
[removed] Content analysis
3. Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as
[removed] satisfaction programs
[removed] frequency programs
[removed] benefit programs
[removed] quality programs
4. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
[removed] They incorporate some concession, inducement, or contribution that gives value to the consumer.
[removed] Given their live, real-time quality, public relations tools are more actively engaging for consumers.
[removed] Public relations communications can be prepared to appeal to the addressed individual.
[removed] Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
5. Which of the following benefits is offered by sales promotion tools?
[removed] They are typically an indirect form of soft-sell and hence, better received by customers.
[removed] They allow buyers personal choices and encourage them to respond directly.
[removed] They can reach prospects who prefer to avoid mass media and targeted promotions.
[removed] They incorporate some concession, inducement, or contribution that gives value to the consumer.
6. TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is “speed”. Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.
[removed] customer-perceived value
[removed] value-delivery system
[removed] total customer cost
[removed] value proposition
7. Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of
[removed] guerilla warfare
[removed] a frontal attack
[removed] a bypass attack
[removed] an encirclement attack
8. What function does a company’s public relations department perform when it promotes understanding of the organization through internal and external communications?
[removed] Corporate communications
[removed] Product publicity
[removed] Press relations
[removed] Counseling
9. When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don’t drink coffee, Starbucks was employing a ________ strategy.
[removed] geographical-expansion
[removed] niche identification
[removed] market-penetration
[removed] new-market segment
10. Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel’s actions are an example of
[removed] customer perceived value
[removed] a customer touch point
[removed] customer value analysis
[removed] customer lifetime value
11. Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events?
[removed] To enhance corporate image
[removed] To entertain key clients or reward key employees
[removed] To create perceptions of key brand image associations
[removed] To express commitment to the community or on social issues
12. An insider trading crisis for an organization is what type of public relations crisis?
[removed] Unintentional event
[removed] Intentional event
[removed] Act of upheaval
[removed] Act of nature
13. Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?
[removed] Extent of media coverage
[removed] Impact on sponsor’s bottom line
[removed] Consumers’ brand knowledge
[removed] Brand exposure reported by consumers
14. When dealing with a public relations crisis, a _____ can be a useful online tool to communicate with internal stakeholders.
[removed] crisis site
[removed] public site
[removed] white site
[removed] dark site
15. Which of the following circumstances are best suited for the use of personal selling?
[removed] When prospective customers are spread across a wide geographic area
[removed] When the products used are simple and easy-to-use
[removed] When there is minimal risk involved in buying or using the products
[removed] When the market has fewer and larger sellers
16. Under which of the following conditions is the frequency the most important factor in media selection?
[removed] When there is high consumer resistance to the product
[removed] When introducing flanker brands
[removed] When launching infrequently purchased brands
[removed] When going into undefined target markets
17. Total customer satisfaction is measured based on the relationship of
[removed] perceived performance and expectation
[removed] advertised outcomes and real outcomes
[removed] expected value and total customer benefit
[removed] past experience and present experience
18. ________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.
[removed] Permission marketing
[removed] Relationship marketing
[removed] Database marketing
[removed] Internet marketing
19. In order to help anticipate public relations crises it’s important to think about the possible events that could occur and the appropriate management response. This is often referred to as
[removed] preventative planning
[removed] imagining the worst
[removed] imagining the risk
[removed] dreaming about the future
20. Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?
[removed] E = reach * frequency * impact
[removed] E = frequency / reach
[removed] E = reach * frequency
[removed] E = (reach * frequency) / impact
21. ________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance.
[removed] Preemptive defense
[removed] Flank defense
[removed] Position defense
[removed] Contraction defense
Link to other tutorials for MGT 571, just click on Assignment/Quiz/Final name to go to respective tutorial. · MKT 571 All Assignments, Quizzes & Final Exam ( Combo Pack – Discounted Price )
· MKT 571 Week 1 Assignment ( Marketing Environment Simulation and Summary )
· MKT 571 Week 1 Quiz
· MKT 571 Week 2 Assignment ( New Product Launch Marketing Plan, Part I )
· MKT 571 Week 2 Quiz
· MKT 571 Week 3 Assignment ( Learning Team Week 4 Outline )
· MKT 571 Week 3 Assignment ( Segmentation and Target Market Paper )
· MKT 571 Week 3 Quiz
· MKT 571 Week 4 Assignment ( New Product Launch Marketing Plan, Part II )
· MKT 571 Week 4 Quiz
· MKT 571 Week 5 Assignment ( Client Pitch Presentation )
· MKT 571 Week 5 Assignment ( Learning Team Week 6 Outline )
· MKT 571 Week 5 Quiz
· MKT 571 Week 6 Assignment ( Final Exam )
· MKT 571 Week 6 Assignment ( Investor Pitch )
· MKT 571 Week 6 Assignment ( New Product Launch Marketing Plan, Part III )
· MKT 571 Week 6 Quiz
MKT 571 Week 5 Quiz ~ ( Latest Syllabus – Perfect Tutorial – Score 21/21 For Sure )
