BUS 620 week 4 assignment Ad Campaign

BUS 620 week 4 assignment Ad Campaign. Ad Campaign

 

Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. Retrieved from the Ashford University Library. In a three- to four-page paper (not including the title and reference pages): • Explain how to successfully get customers to pay more for your products. Reference the article in support of your response. • Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

 

Ailawadi, K. L. (2013, Jul 21). How companies can get smart about raising prices; marketers too often do precisely the wrong things, alienating customers and getting little return. Here’s how they can do it right. Wall Street Journal (Online). Retrieved from the ProQuest database.

BUS 620 week 4 assignment Ad Campaign